Pet Care Multi-Product Campaign
Key Results Across 3 Products
#4
#6
#1
Situation
A pet care brand sought to launch new products and re-rank an existing SKU. The objective was to achieve strong organic placement on competitive keywords through a mix of content optimization, organic ranking campaigns, and visibility acceleration.
The Journey
Taken together, these three products highlight the effectiveness of combining content optimization, A+ branding, and organic ranking campaigns to secure meaningful placement:
Dog Perfume - From Unknown to Top 5
Launched in June 2024, Dog Perfume entered the market at position 51 on June 17. By executing a visibility acceleration campaign supported by keyword-rich content and A+ branding, the product quickly gained traction.
Within weeks it stabilized inside the Top 10, reaching a peak position of 4 on July 24. Since then, it has held steady between positions 5 and 10. The speed of the climb demonstrated the effectiveness of a wellstructured organic ranking strategy during launch.
Dog Shampoo - Breaking Through in a 150k Search Volume Market
Dog Shampoo faced a tougher challenge. With approximately 150,000 monthly searches, the category is highly competitive. In early July 2024, the product was buried at position 288 (July 5).
Through a campaign designed to build keyword relevance and strengthen organic ranking signals, supported by optimized A+ content, the product began to climb. By August it had broken into the Top 50, and on October 2 it reachedapeak ranking of 6. The transformation from near invisibility to a Top 10 placement in under 90 days illustrates the potential of strategic organic ranking tactics in high-volume markets.
Animal Gloves – Reviving a Mature SKU
Animal Gloves had been in the portfolio for years but had lost traction, with a historic low of 302 in December 2019. In 2023, the team initiated a re-rank program focused on rebuilding keyword relevance, seasonal promotions, and sustained organic ranking activities.
By April 2023 the product consistently held positions within the Top 20. On September 21, 2023, it achieved a peak position of 1 and has since remained largely within the Top 10 to 15. This case demonstrated how reactivation strategies can extend the lifecycle of mature SKUs and re-establish category authority.
Results
Taken together, these three products highlight the effectiveness of combining content optimization, A+ branding, and organic ranking campaigns to secure meaningful placement:
Dog Perfume Success
Dog Shampoo Breakthrough
Animal Gloves Revival
Conclusion
The success of these campaigns demonstrates how targeted organic ranking initiatives, layered with strong on-page optimization, can rapidly accelerate product visibility, establish competitive footing, and revive mature SKUs. Across new launches, competitive entries, and legacy products, the approach proved both scalable and adaptable to different stages of the product lifecycle.