Anti-Frizz Hair Products
Key Results
#3
295
12+
Situation
The brand aimed to break into the highly competitive beauty space, specifically targeting the keyword “anti frizz hair products.” With established competitors and a crowded marketplace, the goal was to secure consistent top-tier rankings and build long-term visibility.
Strategy
The campaign prioritized organic ranking acceleration and keyword relevance building, supported by enhanced content and A+ branding. By aligning listing optimization with consumer search intent, the product gained rapid visibility on the primary keyword.
Execution
Initial Position
The SKU was historically buried, with a lowest rank of 298 on November 21, 2018.
Acceleration
Following the launch campaign, the product climbed quickly into the Top 10 by November 2021, reaching a peak rank of 3 on October 12, 2021.
Stability
From late 2021 onward, the product sustained consistent visibility in the Top 10–20 range, rarely dropping below.
Results
Peak Rank: #3
Sustained Performance
Category Impact
Conclusion
This case highlights how a strategic ranking campaign can take a beauty SKU from obscurity to Top 3 visibility on a competitive keyword. More importantly, it demonstrates how sustained organic relevance and content-led optimization can hold market share even after the initial launch surge.